Lisa Kneller

Just want to say that Crush It! by Gary Vaynerchuk is a great book for understanding that anyone with a passion for something can turn that passion into a business using the internet.

This isn't a new concept, but Gary Vaynerchuk has graciously explained why you should cash in on your passion and create the life you want.

What I like about his style is that he tells it like it is.  He says it takes hard work and patience.  Gary says that patience is the "secret to the sauce."  

Crush It! gets you to think about your passions and whether or not you can talk about them better than anyone else.  He wants you to think about which platforms are best for touting your passions.  You might be better at writing than video, or video better than audio.

I like his authenticity.  You would never guess that this guy is a wine connossieur by his personality, but he is so real and so good at what he does and he's passionate! This is the kind of person who inspires me. Someone who takes what they love and shares it with those who would be interested.  Notice I say would be. He had to find those who would be and get them to be involved in his mission.  

If you don't have the book, head over to my recommendation/tools page, scroll down and click the link to review the book. 

Enjoy and get crushin!

Here is a little warm up to get ready for my business day.  You can do it too!  Yoga is my life and I want to share it everywhere I go in some way.  It keeps me young and brings much joy to my world.

Leave a comment!

It dawned on me while I was studying to be an online marketer what tools I was using that were so helpful to me.  While there are a lot of resources on the internet, I would have missed out on so much if I didn’t purchase a few books to supplement what I was receiving online.

Education begins with reading and there’s no better resource than a great book – especially if it teaches you, inspires you and motivates you to keep learning.  Plus, books are mobile.  You can take them into the bathroom, into your bed, on your camping trip or anywhere you might be residing.  You can highlight your favorite passages, turn the corner of the pages and pass them along to help a friend.

Here are 7 must have books for online marketing:

1) Word Press for Dummies by Lisa Sabin Wilson – If you don’t have a WordPress.org site, you should get one.  This is, in my opinion, the best platform for creating content available on the web.  It gives you freedom and is so flexible and you own it, so having WordPress is nothing but winning for you.  You will need some supplemental information besides what you get online, so get this book if you have WordPress!

2) Web Copy that Sells – by Maria Veloso – This is an amazing book that will transform the way you write copy for online marketing.  This book is the culmination of years of experience and research in the world of copywriting and it is written for anyone who has a desire to improve their writing skills for marketing.  If you have a website, you will be writing copy, so arm yourself!

3) Social Media Marketing for Dummies – by Shiv Singh – This is a great introduction into the world of social media and anyone interested in this subject should have this book.  It seems to be written with the corporate perspective in mind, but independent entrepreneurs will benefit as well.

4) all a twitter – by Tee Moris – I bought this book when I wanted to truly understand twitter.  It keeps evolving like everything else, but this books helps you evaluate what you should be saying in your tweets and what would be inappropriate. 

5) Email Marketing – by Simms Jenkins – This is really “the truth about email marketing” and is chock full of great advice for online marketers.

6) HTML for the World Wide Web – by Elizabeth Castro – You don’t need to know a lot about html to have a website – especially if you have a WordPress site; however, it’s good to be familiar with code source so you can understand the language and “tweak” your pages as you like.

7) You Are What You Think – by David Stoop, Ph.D – This book has more to do with your mindset and your thinking.  Dr. Stoop gives you reasons why you think the way you do and helps you to overcome past hurts and issues so you can live a life with purpose.  Do not underestimate this resource.  If you have any doubts about yourself, you should read this book.

These books can be interchanged with other books with similar content, but the point is that you will benefit from having these special resources by your side. Have fun collecting your library of teaching tools!

If you found this to be helpful, please leave a comment below!  And don't forget to grab my FREE report below.  Thank you!

Have you ever wanted to throw your hands up and say, "That's it!  I'm done!  It's just not worth it."  Sometimes you just want to pull your hair out because some of the technical issues are a little beyond you and if only you had someone who could hold your hand and fix things for you, you'd make it to the next step.  If you have been researching the "how-to's" of online marketing and have thought about quitting altogether, you probably just need one major thing:  I call it patience.  See what I mean.

Why did I bother putting a video together on patience?  Because there are times when I have run out of it myself.  I had in the past, put aside my love for online marketing because it became so challenging.  But something kept me coming back.  I guess it's the desire to continue pursuing your dreams that keeps you going, but you have to remember that processing information and continuous study is what makes you great.  Hang in there!  Don't give up.  Find the help you need.  Pay for it if you have to.  This is not a free business or a free world.  Hard work pays off and it's way more satisfying when you've continued to move through your perceived obstacles.  

Please let me know if this has been helpful to you.  If you already have all the patience in the world, your success is imminent. Thanks for stopping by!