Masters in Internet Marketing

It sounds so impressive, doesn’t it?  If I told you I had a Masters degree in online marketing, you would probably think I am one smart cookie.
One day I ran across this link that said Get your masters in internet marketing.And since I teach internet marketing strategies, I was intrigued, so I investigated.  Sure enough, there are degrees offered online that allow a person to get a formal education in internet marketing.  You must have a bachelor’s degree to get into the Masters program.

The coursework is intense and involves learning every aspect of marketing online. Here is a sample of the classes offered:

  • Media Research and Research Methodologies
  • Internal Marketing and Web Search Optimization
  • New Media Marketing Analysis
  • Business Storytelling and Brand Analysis
  • Advanced Internet Marketing Strategies
  • Web Design for Search Engine Optimization
  • Internet Consumer Behavior and Analysis
  • Advanced Search Engine Optimization
  • Strategic Internet Public Relations
  • Web Metrics and Analysis
  • Internet and the Law
  • Internet Marketing Campaign Development
  • Email Marketing
  • Mobile Marketing
  • Persuasion Marketing

The main course I reviewed was a one year program and each class is four weeks long.  The price is around $18,000.

Here are some places that one might work with this kind of experience:

New Media & Digital Media Agencies

Advertising Agencies

E-Business & E-Commerce Companies

Companies providing Online Marketing related Products and Services

Corporate Employers recruiting for In-House Online Marketing related jobs

Search Engine Marketing & Search Engine Optimization (SEO) Firms

These jobs pay in the salary range of $25,000 to $50,000 range once you’ve finished school.

Some of the other courses I looked at were around $745 for one class.

Wait!  There are online marketing coaches for much less.

Now, there are a lot of “Online Marketing Coaches” on the internet who are offering these kinds of classes for much less. You wouldn’t earn a degree of course, but it’s kind of like going to school. You still have to listen, take notes, practice and apply what you’re learning. It is interesting how the internet has spawned so many careers with the activity that goes on daily in marketing, promotion, sales, information marketing, etc. Surely you can get a fantastic education for very little money if you are self-taught for the most part.

I know one millionaire mom who doesn’t have a bachelor’s degree, is completely self-taught and became successful by reading, applying, doing, fixing, studying, practicing and doing all the things it takes to master the art of online marketing.  The best thing is that she works for herself and not a corporate entity.

Go to School!

There will be times you will need to hire someone to teach you something. However, if you set aside the time and “go to school” yourself by researching, reading, practicing and applying what you learn, you can be of great value to small and large businesses alike. I think it’s good to investigate the many options out there for getting an education in online marketing. If you’re considering paying for some kind of online education, examine the value of what you will be getting, how much time you have to “go to school”, and what you hope to do with your education.

The internet is one of the most powerful marketing tools out there today. If you can master the skills needed through online education, you will be marketable for sure. My point is that you probably don’t need to spend $18,000 to get a master’s degree, but you will need to roll up your sleeves and work hard to learn what the masters know.


Smooth Sailing to Social Media Success!

Personal Growth for Marketing Success

Starting from Square One

Someone I coach who was considering marketing online told me she didn't know what she would promote online. I asked her the most basic questions: What are you good at? What do you enjoy doing? What are you passionate about? What do you already know that you would like to teach? It turns out she knows a lot. She knows how to write, publish, take pictures, videos, design and build websites and more. This gal didn't see that she already had the skills that most people are paying big bucks to develop. For so many of us, our likes and dislikes and creative sides seem to get shoved into a tiny corner and it's only when someone says, "Hey! Think about what you like and don't like." that we might be able to come up with something. We all have natural tendencies for things we like or dislike and for the abilities that are innate in our being. It takes time though to tap into those things and realize how we would like to manifest our talents. Without tapping into that part of ourselves, it's impossible to be effective in life or business. It's foundational.  All the social networking skills in the world won't help you in your life or business if you don't first come from a place of understanding yourself, your skill level and a then create a plan of action. Let's begin with getting to know YOU! 3 Essential Questions to Help You Sometimes we just need a little memory jogger. Here are 3 questions you can ask yourself to help you determine how you're going to figure out who you are: 1. Ask yourself what you liked to do when you were a kid. For example, when I was young I enjoyed doing a lot of physical activities. I liked dance, tumbling, riding my bike, playing kick ball and swimming. It's no wonder that I love practicing and teaching yoga. I was also very social. Voila! I am a natural networker! Maybe you enjoyed drawing or digging in the dirt. Your goal here is to identify what's in your nature that you may have forgotten about. Years of work, stress and other life issues can get in the way of connecting with how you were designed. It is very important for your health and your work life to reconnect with that part of you. Write these things down. 2. If you could do something that you wouldn't get paid for, what would it be? Maybe you love to scuba dive. Maybe you would like to teach scuba diving. Perhaps you enjoy serving the poor or raising money for charities. Whatever it is, think about the possibility of doing that for a living – or at least combining your passion with some way of making money. 3. What is most meaningful to you? What has your heart? Is it animals? Children? Spirituality? Business? The elderly? Horses? The enviroment? What tugs at your heart strings? I have a heart for abused children. Years ago, that feeling led me to volunteer for an organization that helps prevent child abuse. This is an area that I would like to contribute more to financially. It's one of the things that drives me to succeed in my business life. It helps to identify what moves you emotionally. We are all moved by something. There you go. Three questions that if you answer thoughtfully, can lead you to creating a new career or marketing focus for your business. Getting to the Personal Growth Part Personal growth comes from facing challenges, difficulties and questions that make you stop in your tracks to re-evaluate what you are doing.  It takes time to figure these things out.  For some it takes prayer; for others it takes reading and/or journaling; for others it takes converstion with others who may ask the right questions.  Whatever you need to begin developing yourself for success, do it!  Take the time, face the challenges head on and perservere!  You can do it. Be honest with yourself.  It's the highest way to live.  Know you have what it takes, but then also know what it is you need.  When you really understand what you need, you can address the solutions to figure out your game plan. No matter what you do in life and in business, you will run into snags, obstacles, set-backs.  Do not let those deter you from your dreams.  Allow them to help you grow and become more of who you are meant to be.  Utilizing your full potential is the ultimate dream in my opinion.  Using your gifts and talents to make the world a better place – little by little – is a great place to be.

Smooth Sailing to Social Media Success!