
It dawned on me while I was studying to be an online marketer what tools I was using that were so helpful to me. While there are a lot of resources on the internet, I would have missed out on so much if I didn’t purchase a few books to supplement what I was receiving online.
Education begins with reading and there’s no better resource than a great book – especially if it teaches you, inspires you and motivates you to keep learning. Plus, books are mobile. You can take them into the bathroom, into your bed, on your camping trip or anywhere you might be residing. You can highlight your favorite passages, turn the corner of the pages and pass them along to help a friend.
Here are 7 must have books for online marketing:
1) Word Press for Dummies by Lisa Sabin Wilson – If you don’t have a WordPress.org site, you should get one. This is, in my opinion, the best platform for creating content available on the web. It gives you freedom and is so flexible and you own it, so having WordPress is nothing but winning for you. You will need some supplemental information besides what you get online, so get this book if you have WordPress!
2) Web Copy that Sells – by Maria Veloso – This is an amazing book that will transform the way you write copy for online marketing. This book is the culmination of years of experience and research in the world of copywriting and it is written for anyone who has a desire to improve their writing skills for marketing. If you have a website, you will be writing copy, so arm yourself!
3) Social Media Marketing for Dummies – by Shiv Singh – This is a great introduction into the world of social media and anyone interested in this subject should have this book. It seems to be written with the corporate perspective in mind, but independent entrepreneurs will benefit as well.
4) all a twitter – by Tee Moris – I bought this book when I wanted to truly understand twitter. It keeps evolving like everything else, but this books helps you evaluate what you should be saying in your tweets and what would be inappropriate.
5) Email Marketing – by Simms Jenkins – This is really “the truth about email marketing” and is chock full of great advice for online marketers.
6) HTML for the World Wide Web – by Elizabeth Castro – You don’t need to know a lot about html to have a website – especially if you have a WordPress site; however, it’s good to be familiar with code source so you can understand the language and “tweak” your pages as you like.
7) You Are What You Think – by David Stoop, Ph.D – This book has more to do with your mindset and your thinking. Dr. Stoop gives you reasons why you think the way you do and helps you to overcome past hurts and issues so you can live a life with purpose. Do not underestimate this resource. If you have any doubts about yourself, you should read this book.
These books can be interchanged with other books with similar content, but the point is that you will benefit from having these special resources by your side. Have fun collecting your library of teaching tools!
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