The coursework is intense and involves learning every aspect of marketing online. Here is a sample of the classes offered:
- Media Research and Research Methodologies
- Internal Marketing and Web Search Optimization
- New Media Marketing Analysis
- Business Storytelling and Brand Analysis
- Advanced Internet Marketing Strategies
- Web Design for Search Engine Optimization
- Internet Consumer Behavior and Analysis
- Advanced Search Engine Optimization
- Strategic Internet Public Relations
- Web Metrics and Analysis
- Internet and the Law
- Internet Marketing Campaign Development
- Email Marketing
- Mobile Marketing
- Persuasion Marketing
The main course I reviewed was a one year program and each class is four weeks long. The price is around $18,000.
Here are some places that one might work with this kind of experience:
• New Media & Digital Media Agencies
• Advertising Agencies
• E-Business & E-Commerce Companies
• Companies providing Online Marketing related Products and Services
• Corporate Employers recruiting for In-House Online Marketing related jobs
• Search Engine Marketing & Search Engine Optimization (SEO) Firms
These jobs pay in the salary range of $25,000 to $50,000 range once you’ve finished school.
Some of the other courses I looked at were around $745 for one class.
Wait! There are online marketing coaches for much less.
Now, there are a lot of “Online Marketing Coaches” on the internet who are offering these kinds of classes for much less. You wouldn’t earn a degree of course, but it’s kind of like going to school. You still have to listen, take notes, practice and apply what you’re learning. It is interesting how the internet has spawned so many careers with the activity that goes on daily in marketing, promotion, sales, information marketing, etc. Surely you can get a fantastic education for very little money if you are self-taught for the most part.
I know one millionaire mom who doesn’t have a bachelor’s degree, is completely self-taught and became successful by reading, applying, doing, fixing, studying, practicing and doing all the things it takes to master the art of online marketing. The best thing is that she works for herself and not a corporate entity.
Go to School!
There will be times you will need to hire someone to teach you something. However, if you set aside the time and “go to school” yourself by researching, reading, practicing and applying what you learn, you can be of great value to small and large businesses alike. I think it’s good to investigate the many options out there for getting an education in online marketing. If you’re considering paying for some kind of online education, examine the value of what you will be getting, how much time you have to “go to school”, and what you hope to do with your education.
The internet is one of the most powerful marketing tools out there today. If you can master the skills needed through online education, you will be marketable for sure. My point is that you probably don’t need to spend $18,000 to get a master’s degree, but you will need to roll up your sleeves and work hard to learn what the masters know.
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That's very interesting information. Wow! It makes me wonder – how many people choose to go that route? And what do they decide to do when they have finished? One of the things I like best about selecting specific training and coaching, when you need it, is that you are actually learning as you go, and applying it – right then and there.
I might be wrong, but I bet if you are of a sort that goes the "college route" and does one solid year of multiple courses as you report in your post, you then look for a job as an internet marketer for some company, and not much experience to show, either. How long would it take to repay that $18,000 loan I wonder.
I have made mistakes and wrong turns, but the learning has been powerful! And far less expensive.